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Logic Driven

Creative Personalization

For Connected TV

Blending human creativity with contextual data signals and a proprietary Creative Logic Engine, Origin layers dynamic, audience-specific messaging into existing CTV creatives.

When you tailor your message to resonate at a household level, 
the objectives you seek are no longer a moonshot.

They are yours to take.

Having creative personalization, distribution, and measurement all under the same roof is why so many brands are now in their seventh straight year of counting on Origin to ensure they resonate in every living room they reach.

Your CTV creative has untapped

SUPERPOWERS

waiting to generate the lift you seek

ATTENTION

883%

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CONSIDERATION

420%

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INTENT

84%

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ROAS

76%

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STORE VISITS

41%

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Wondering what could make your story 'pop'?

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"Origin has been an asset in

raising the visibility of our cause,

grabbing viewers attention through their unique solutions which get to the heart of our mission.”

Rachel Davis, 

VP, Brand Management

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Tell us your story...

Send us a message and someone from team Origin will get right back to you!

We've got your message and will be in touch.

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