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Slingshot Focus
Attention and engagement. In an instant.
Powered by Slingshot, Origin's zero-code Native CTV solution transforms regular CTV ad spots into native content environments for buyers to serve their creatives through.
PREVIOUS
AD/CONTENT
15 SECOND NATIVE ORIGIN ASSET
15/30 SECOND
BRAND AD
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AD/CONTENT
Benefits beyond attention
BRAND SAFETY
Running ads through Slingshot makes it impossible for a brand to be compromised by 'hard ad breaks' or undesirable content.
SEPARATION
Slingshot makes it impossible for a brand to have their ad directly preceded by a competitor's ad.
RELEVANCE
Align ads against one of thousands of pieces pf vertical specific 15s native content, regardless of the show being watched.
DEVICE QUALITY
Origin's Device Quality Index (DQI) prioritizes and targets Slingshot impressions to run on devices with active audiences.
OUTCOMES
The very nature of Slingshot means that advertisers will be running their ads in front of a more attentive audience.
ADJACENCY
Slingshot allows buyers to bypass the approval process associated with content adjacency.
Slingshot Focus
OPTIMIZED TO ELEVATE: attention | engagement | immersion
focus
demonstration only
demonstration only
demonstration only
demonstration only
demonstration only
demonstration only
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