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Request the report
In November 2024, Origin commissioned our brand measurement partner, LoopMe, to run a nationwide market research survey of over 10,000 American households asking them six essential questions about 'Shoppable CTV'.
In this survey, we gauged their opinion on the effectiveness of CTV advertising as a full-funnel form of media and asked questions that relate to how they prefer to buy through/on/via their Connected TV. The response we got has the potential to reshape the way performance is achieved on Connected TV.
TEASER:
some of the answers we got were extremely surprising.
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