In case you missed it, here is the complete recording of our inaugural 'CTV Open Day Q&A' that we hosted Friday 17th June. It was a stellar discussion and of the 45 questions that were submitted, we managed to plow through about 7. You can either watch the full hour in the background or use the following break out to skip to parts that interest you:
0-13 mins: CTV ad fraud, 'zombie/phantom viewing' and the hard facts behind frequency.
13-25 mins: The fragmentation of the market and 'the great unbundling/rebundling' of 'bundles'.
25-31 mins: Effective, validated and transparent measurement (not the usual chatter).
31-36 mins: How linear and CTV could/should in harmony. Why is everyone so defensive about one of the other? WARNING: this contains some hugely valuable input from one of our guests from the agency side (Hearts & Science).
36-42 mins: Boring, repetitive CTV ad creatives - the true importance of knowing the difference between relevant ads and personal ads.
42-46 mins: Political advertising and the midterms!!! MEEP!
48-60 mins: Attribution and shoppable CTV!!
We want to thank everyone who raised their hands and joined us up on 'stage'. You made the whole event more insightful, more productive and more enjoyable.
If you would like to join our next 'CTV Open Day Q&A' (date TBD), simply click here and we'll send you a registration link as soon as the date is set.
Enjoy!
ABOUT ORIGIN
Origin is a creative technology company whose pioneering Native CTV advertising solutions are reshaping the way brands engage and activate consumers on the largest screen in the home.
Fusing dynamic content animation with proprietary ad serving technology, Origin's Native CTV ad formats elevate attention, recall, consideration and outcomes for brands who want to amplify their presence on Connected TV.
Origin was founded by media veterans Fred Godfrey and Stephen Strong whose careers have been shaped by their relentless commitment to enraging the status quo. Learn more at www.originmedia.tv.
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