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"The data contained in this report points to one takeaway for political advertisers: don't wait until after the election to find out you didn’t have the attention of the undecided voters you needed"
Fred Godfrey, CEO
In December 2023, we commissioned our brand measurement partner, LoopMe, to run a nationwide market research survey of over 7,000 American households asking them six fundamental questions about political TV advertising. The take-aways are deeply interesting.
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