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ORIGIN

NEWS ROOM

See what we're up to and hear what others are saying about Origin

TV advertising has looked the same for 75 years. At Origin, by coupling our independence with a total and uncompromising commitment to questioning convention, we have free license to stand out from the crowd and get noticed.

MARCH 25, 2025

Cynopsis

'Shoppable TV is on the rise, but it's not for everyone.' Origin's nationwide Shoppable TV report featured in Cynopsis.

MARCH 18, 2025

TVision

TVision's Custom CTV Measurement Shows Origin’s Optimized Creative Drove a 33.5% Lift in Attention for Florida Keys & Key West.

MARCH 5, 2025

NScreen Media

A new survey of over 10,000 US households by Origin makes it clear that just because a viewing slot can be interactive doesn’t mean it should be.

FEBRUARY 24, 2025

Televisination Friday Fireside

Origin CEO Fred Godfrey interviewed by Rick Howe, discussing what's 'next' in the world of creative enhancements and dynamic creative optimization (DCO) for Connected TV.

FEBRUARY 10, 2025

​TVOT / TVision

TVision CEO features Origin's dynamic creative solutions as an effective way of regaining viewer attention on Connected TV (CTV).

JANUARY 2, 2025

Origin

Origin's core creative services see staggering 67% increase in revenue year over year in managed service business. 

NOVEMBER 11, 2024

VISIT FLORIDA

Travel destination VISIT FLORIDA selects Origin to develop and deploy creative strategy designed to scale its cooperative marketing programs on Connected TV.

NOVEMBER 8, 2024

DATABEAT

Origin CEO, Fred Godfrey, joins panel discussing performance-based creative strategies for brands on CTV.

OCTOBER 29, 2024

TV of Tomorrow Show

Origin CEO, Fred Godfrey, to join opening panel at the 2024 TV of Tomorrow Show in New York City.

OCTOBER 24, 2024

Origin

Purchase-based performance CTV strategy delivers big win for national CPG brand.

OCTOBER 3, 2024

The Streaming Wars

How Origin is Redefining CTV Performance Advertising: A Q&A with Fred Godfrey on Engagement and Innovation.

SEPTEMBER 6, 2024

OTT.X

Origin to speak on upcoming OTT.X CTV advertising panel.

AUGUST 6, 2024

The Streaming Wars

Origin's Fred Godfrey highlights the evolving landscape of Connected TV (CTV) advertising, with ad spend projected to surpass $30 billion in 2024, and how this growth presents challenges around attention, ad fatigue, and enhancing ad relevance.

AUGUST 5, 2024

The Deal

Origin discusses Connected TV marketing, their success as a self-funded entity and exit strategies with Chris Nolter from The Deal.

JULY 23, 2024

Stirista

Co-Founders of Origin, Stephen Strong, and Fred Godfrey join Vincent Pietrafesa to discuss the future of Connected TV, the ins and outs of Dynamic Marketing, and the risks involved in starting their own business from the ground up.

JULY 9, 2024

Origin

Creative Technology leader, Origin, celebrates five years enraging the status quo for Connected TV advertisers

JULY 1, 2024

Origin

Origin hires two more sellers to join its growing CTV sales team, Mitch Halfen and Michele Spadanuta

MAY 21, 2024

aDOtat

A new generation of Dynamic video overlays (Origin Aperture): Finally, Ads that don't make you want to scream.

MAY 2, 2024

OTT.X

Origin CEO, Fred Godfrey, to join Cineverse, Multicom and Electric Entertainment in OTT.X Buzz Panel, moderated by Media Play News and discussing recent major industry events.

MARCH 18, 2024

BUSINESS INSIDER

Origin featured in news article written by Lara O'Reilly from Business Insider, discussing ad server anomaly which led to $1bn bids on CTV ad placements.

MARCH 15, 2024

aDOtat

How Origin is making ad breaks the new Happy Hour. A deeply detailed insight into what makes the company tick and why Slingshot is not just a 'tool', but a revolution disguised as innovation.

MARCH 11, 2024

TV OF TOMORROW (ITVT)

TV Of Tomorrow invites Origin CEO, Fred Godfrey, to speak on multiple panels at its annual summit being in San Francisco, CA.

MARCH 7, 2024

STREET INSIDER

Origin's nationwide political CTV advertising report featured in article discussing the receptivity to Political Ads in the U.S.

FEBRUARY 27, 2024

CLARITAS

Leading CTV measurement and attribution provider, Claritas, releases case study detailing Origin's Native CTV performance campaign for Orangetheory Fitness.

FEBRUARY 5, 2024

ORIGIN / ORANGETHEORY FITNESS

CASE STUDY: Orangetheory Fitness drives consideration and 'Join Now' sign up events in groundbreaking Native CTV campaign.

OCTOBER 21, 2023

TV OF TOMORROW

ORIGIN TO SPONSOR AND SPEAK AT POLITICS AND POLITICAL ADVERTISING EVENT HOSTED BY TVOT.

SEPTEMBER 19, 2023

E-MARKETING ASSOCIATION

ORIGIN CEO FRED GODFREY JOINS EMA PODCAST TO DISCUSS THE EVOLUTION OF CTV ADVERTISING, THE IMPORTANCE OF EMOTIONAL STORYTELLING AND THE POTENTIAL OF AI IN CREATIVE PRODUCTION.

AUGUST 8, 2023

LB DIGITAL

ORIGIN CO-FOUNDER AND COO QUOTED IN ARTICLE DISCUSSING BEST PRACTICES AROUND HOW TO CAPTURE AND HOLD A VIEWER'S ATTENTION USING CTV, EMAIL AND DISPLAY.

JULY 5, 2023

FIERCE VIDEO / STREAM TV INSIDER

ORIGIN FEATURED IN ARTICLE 'THE CTV INDUSTRY TURNS ITS EYES ON ATTENTION'.

JUNE 6, 2023

DIGIDAY

ORIGIN SELECTED AS FINALIST FOR THE 2023 DIGIDAY MEDIA AWARDS.

MAY 25, 2023

TV OF TOMORROW (TVOT)

ARE NEW CTV AD FORMATS BRINGING IN REVENUE? ORIGIN CEO FRED GODFREY JOIN INDUSTRY PANEL AT TVOT SUMMIT TO DISCUSS.

MAY 24, 2023

OTT.X

ORIGIN FIRESIDE WITH CAMELOT STRATEGIC MARKETING & MEDIA - EVERYTHING MEDIA SELLERS SHOULD KNOW WHEN PITCHING A MEDIA BUYER.

MAY 19, 2023

LUMA PARTNERS

THE VITAL ROLE OF CREATIVE TECHNOLOGY IN CTV ADVERTISING MAKES HEADLINE APPEARANCE AT LUMA DIGITAL MEDIA SUMMIT NYC, 2023

APRIL 11, 2023

CLARITAS

ORIGIN FEATURED IN ARTICLE BY CLARITAS, DISCUSSING HOW CTV ADVERTISERS CAN INCORPORATE FAST CHANNELS INTO THEIR MEDIA MIX.

APRIL 8, 2023

OTT.X

ORIGIN TO HOST KEYNOTE FIRESIDE CHAT AT LA OTT.X FRONTS CONFERENCE IN MAY.

MARCH 23, 2023

BEET TV

CTV AD OUTCOMES START IN THE HEART OF THE GLASS - INTERVIEW WITH FRED GODFREY, ORIGIN CEO

MARCH 9, 2023

TVREV

ALAN WOLK FROM TVREV DISCUSSED NATIONWIDE CONSUMER SURVEY COMMISSIONED BY ORIGIN THAT EXPLORES QR CODES ON CTV.

MARCH 9, 2023

NEXTTV

ORIGIN CEO FRED GODFREY QUOTED IN NEWS ARTICLE FEATURING A NATIONWIDE CONSUMER SURVEY COMMISSIONED BY ORIGIN, ABOUT QR CODES ON CTV.

MARCH 1, 2023

SIMULMEDIA

ORIGIN JOINS MEDIAPLUS AT SIMULMEDIA HQ TO DISCUSS THE ROLE OF INDEPENDENT ADVERTISERS IN CTV. WATCH THE FIRESIDE.

FEBRUARY 28, 2023

TV OF TOMORROW

ORIGIN INTERVIEWED BY TRACEY SWEDLOW FROM TV OF TOMORROW. DISCUSS CONSUMER ENGAGEMENT NEW AD FORMATS THAT ELEVATE ENGAGEMENT ON CTV.

FEBRUARY 22, 2023

SIMULMEDIA

ORIGIN TO SPEAK AT SIMULMEDIA SALON SERIES EVENT IN NEW YORK CITY, DISCUSSING 'INDEPENDENT MEDIA SHOPS AND HOW THEY'RE CHANGING THE INDUSTRY'.

FEBRUARY 3, 2023

VIDEONUZE

'PERFORMANCE IN CTV ADVERTISING IS COMPLEX; THAT SHOULD EXCITE US' - PERSPECTIVE PIECE WRITTEN BY ORIGIN CEO, FRED GODFREY.

FEBURARY 2, 2023

MEDIAPOST

ORIGIN AWARDED TOP SPOT BY MEDIAPOST AT THEIR CREATIVE MEDIA AWARDS.

JANUARY 26, 2023

BEET TV

ORIGIN TO JOIN PANEL AT BEET RETREAT SAN JUAN, DISCUSSING 'WHERE IS NEXT FOR PREMIUM VIDEO - NEW SCREENS, NEW OPPORTUNITIES'.

JANUARY 11, 2023

MEDIAPOST

ORIGIN NOMINATED AS 'FINALIST' IN MEDIAPOST CREATIVE MEDIA AWARDS 2023. CATEGORY: TV OR INTERACTIVE/ENHANCED TV.

JANUARY 3, 2023

BY: PARKS ASSOCIATES

ORIGIN CEO, FRED GODFREY, RECOGNIZED BY PARKS ASSOCIATES IN THEIR 2022 'LEADERS IN TECHNOLOGY' REPORT.

DECEMBER 19, 2022

BY: BEET TV / ORIGIN

ORIGIN SET TO ATTEND BEET RETREAT 2023 IN SAN JUAN.

NOVEMBER 2, 2022

BY: REACHTV / ORIGIN

ORIGIN PARTNERS WITH REACHTV TO MEET THE NEEDS OF FLOURISHING DOOH ADVERTISING INDUSTRY.

OCTOBER 13, 2022

BY: ADOTAT

CTV ADVERTISING Q&A WITH ORIGIN CEO FRED GODFREY, FEATURED IN ADOTAT.

SEPTEMBER 28, 2022

BY: ORIGIN

ANNOUNCEMENT: ORIGIN EXPANDS SUITE OF PIONEERING CTV SOLUTIONS INTO LATIN AMERICAN AND US HISPANIC MARKETS.

SEPTEMBER 19, 2022

BY: ORIGIN

ORIGIN GROWS SALES TEAM - HIRES COLE PATTERSON AS SALES ASSOCIATE.

SEPTEMBER 18, 2022

BY: ORIGIN

ORIGIN'S KAYLI KNOWLTON TAKES HOME 3RD PLACE AT ANNUAL SELF LOVE BEAUTY CHARITY GOLF OUTING

SEPTEMBER 12, 2022

BY: ORIGIN

ORIGIN HIRES AD TECH ALL-STAR KARTHIK ETHIRAJAN AS HEAD OF PRODUCT

AUGUST 21, 2022

BY: ADMONSTERS

ORIGIN SPEAKS AT ADMONSTERS PUBLISHER FORUM MONTREAL, 2022

AUGUST 3, 2022

BY: ORIGIN

KAYLI KNOWLTON PROMOTED TO MANAGER, SALES OPERATIONS AT ORIGIN.

JULY 29, 2022

BY: ORIGIN

ORIGIN'S HEAD OF ENTERPRISE PARTNERSHIPS, MOLLY MCARDLE, TO SPEAK AT ADMONSTERS PUBLISHER FORUM 2022.

JULY 14, 2022

BY: OTT.X

ORIGIN SPONSORS OTT.X 'SALON' EVENT IN NEW YORK CITY.

JULY 11, 2022

BY: VARIETY

ORIGIN'S GROUNDBREAKING DYNAMIC NATIVE CTV AD CAMPAIGN FOR VISIT FLORIDA SHOWCASED IN ARTICLE BY GAVIN BRIDGE FROM VARIETY VIP+, DISCUSSING 'WHAT TO EXPECT NEXT IN 'FAST'.

JUNE 28, 2022

BY: DIGITALOCEAN

CASE STUDY: WHY ORIGIN CHOSE DIGITALOCEAN FOR ITS HIGH BANDWIDTH NEEDS.

JUNE 21, 2022

BY: ORIGIN

VISIT FLORIDA TAPS ORIGIN FOR GROUNDBREAKING 'DYNAMIC' NATIVE CTV AD CAMPAIGN TO AMPLIFY PERFORMANCE.

JUNE 17, 2022

BY: ORIGIN

ORIGIN'S INSTANT NATIVE CTV SOLUTION, SLINGSHOT, DRIVES 368% LIFT IN VIEWER ATTENTION FOR POLITICAL ADVERTISER.

JUNE 7, 2022

BY: DEEPINTENT

ORIGIN AND LEADING HEALTHCARE DSP DEEPINTENT ANNOUNCE NATIVE CTV PARTNERSHIPS FOR ADVERTISING CLIENTS.

JUNE 2, 2022

BY: ANA

ORIGIN CEO AND CO-FOUNDER, FRED GODFREY FEATURED IN ANA - 'WHY QR CODES ARE THE FUTURE OF CREATIVE ADVERTISING'.

MAY 12, 2022

BY: ORIGIN

ORIGIN SEES SIGNIFICANT YOY GROWTH; ROLLS OUT NEW CTV AD PRODUCTS TO ADDRESS NEW BRAND CHALLENGES.

MAY 4, 2022

BY: ADEXCHANGER

FROM QR CODES TO AUDIO RETARGETING, NEW CREATIVE FORMATS AIM FOR PERFORMANCE BUDGETS.

APRIL 29, 2022

BY: ADEXCHANGER

ORIGIN FEATURED AS A COMPANY WILLING TO "CHALLENGE THE STATUS QUO" IN AN AGE WHEN ADVERTISERS NEED TO AVOID MISTAKES OF THE PAST.

MARCH 9, 2022

BY: STREETFIGHT

ORIGIN CEO FRED GODFREY SHARES HIS THOUGHTS ABOUT HOW 'IN A CROWDED SPACE, BRANDS ARE FINALLY (AND TRULY) RETHINKING THEIR APPROACH TO CTV'.

MARCH 8, 2022

BY: MARTECH SERIES

NEW STUDY BY MAGNA (IPG) AND ORIGIN: HOW BRANDS CAN BENEFIT FROM LEVERAGING NATIVE AD FORMATS ON CTV.

MARCH 4, 2022

BY: ORIGIN/VARIETY

ORIGIN SITS DOWN WITH VARIETY'S SENIOR ANALYST GAVIN BRIDGE TO AIR SOME OF CONNECTED TV'S 'DIRTY LAUNDRY' THAT THE INDUSTRY PREFERS TO KEEP HIDDEN.

FEBRUARY 28, 2022

BY: MAGNA GLOBAL

NEW STUDY BY MAGNA & ORIGIN FINDS BRANDS BENEFIT FROM INNOVATING WITH NATIVE AD FORMATS ON CONNECTED TV.

FEBRUARY 23, 2022

BY: MEDIAPLAY NEWS

ORIGIN CEO MODERATES PANEL OF INDUSTRY LEADERS, DISCUSSING THE INCREASINGLY COMPETITIVE CONNECTED TV STREAMING MARKET.

FEBRUARY 8, 2022

BY: OTT.X

ORIGIN INVITED TO MODERATE PANEL OF CTV INDUSTRY VETERANS, ASKING - HOW DO AVOD AND SVOD CHANNELS COMPETE WITH 'THE PLUSES AND THE MAXES' FOR EYEBALLS?

FEBRUARY 4, 2022

BY: ORIGIN

ATTENTION: THE VITAL CURRENCY BRANDS AND MEDIA OWNERS NEED TO FOCUS ON. ORIGIN PANEL WITH GUEST SPEAKERS FROM TVISION INSIGHTS, YAHOO! AND PHILO TV.

FEBRUARY 3, 2022

BY: TOOLBOX MARKETING

Lemons to Lemonade: How innovation can help channels owners can turn unsold ad inventory into valuable real estate for media buyers. 

FEBRUARY 1, 2022

BY: PARKS ASSOCIATES

Origin invited to speak on 'Future of Video 2022' panel, hosted by Parks Associates.

JANUARY 27, 2022

BY: ADVERTISING WEEK

Advertising Week publishes by-line written by Origin CBO, Stephen Strong: 'M&A Fever - What the rise of mergers & acquisitions in CTV means for the industry'.

JANUARY 24, 2022

BY: ADEXCHANGER

Origin CEO Fred Godfrey shares his views with AdExchanger's Managing editor Allison Schiff about 'Fighting CTV's chronic frequency problem (and the dinosaurs of Madison Avenue).

JANUARY 19, 2022

BY: OTT.X

Origin hosts OTT.X 'Wednesday Webinar' - Leveraging creativity on CTV to reduce churn and improve advertising revenue.

JANUARY 5, 2022

BY: MEDIAPOST

Stephen Strong's commentary about Nielsen's new audience insights tool picked up by MediaPost.

JANUARY 4, 2022

BY: THE DRUM

CTV Advertising Expert and Origin Co-Founder Stephen Strong shares his thoughts with The Drum on Nielsen's latest product release.

JANUARY 3, 2022

BY: CYNOPSIS

Origin's predictions about what might be announced at CES published by Cynopsis Media in their 'Media Tech Update'.

DECEMBER 29, 2021

BY: MARTECH SERIES

Martech Series publishes by-line written by guest author and Origin CEO, Fred Godfrey, titled - "Asking the Hard Questions: Why Is No One Watching Ads on TV?

DECEMBER 23, 2021

BY: TECHREPUBLIC

Origin Co-Founder and CBO Stephen Strong asked by TechRepublic about what the future holds for CES 2022 amid a rise of COVID cases.

DECEMBER 23, 2021

BY: AITHORITY

"[This year] Connected TV will become a mainstream method of watching TV." AiThority includes comments from Origin CEO Fred Godfrey in its latest article - 'Top Dominant Digital Marketing and Advertising Technology Themes for 2022.'

DECEMBER 21, 2021

BY: BEET.TV

'CTV propels need for creative agility in ads'. Watch Origin's Fred Godfrey interview with Zach Rodgers at Beet.TV's Beet Retreat 2021.

DECEMBER 15, 2021

BY: CYNOPSIS

Origin featured in Cynopsis' 'Year in review & 2022 Forecast'.

DECEMBER 14, 2021

BY: TOOLBOX MARKETING

Read the 3 reasons why Origin CEO and Co-Founder, Fred Godfrey, believes that 2022 will be "the perfect storm" for CTV advertising. 

DECEMBER 11, 2021

BY: ORIGIN / VARIETY

Origin CEO Fred Godfrey sits down with Variety's Senior Media Analyst, Gavin Bridge, for an open and candid discussion about the state of the CTV Union.

DECEMBER 9, 2021

BY: IRIS.TV

Origin forms strategic partnership with Iris.TV to elevate the power of contextual targeting and relevance for advertisers on Connected TV 

NOVEMBER 20, 2021

BY: ORIGIN

Origin attends Beet Retreat 2021 - speaks on panel 'CTV and the new programmatic ecosystem - delivering on the promise'.

NOVEMBER 19, 2021

BY: NEXT TV

Connected TV looks to Clean the Slate...and reclaim valuable wasted real estate.

NOVEMBER 15, 2021

BY: MARTECH SERIES

Origin launches industry-first Native CTV solution, Origin Slate, to solve growing problem of viewer churn and higher streaming costs.

NOVEMBER 10, 2021

BY: THE DRUM

Leading CTV advertising measurement solution, LoopMe, explains how Origin uses their survey solution to trace and act on ad effectiveness in real-time.

NOVEMBER 10, 2021

BY: CYNOPSIS

Origin launched a native CTV content solution aimed at solving viewer churn and higher streaming costs.

NOVEMBER 9, 2021

BY: RAPID TV NEWS

Origin announces launch of 'Origin SLATE'; the industry's most progressive answer to replacing the old 'We'll be right back' ad filler.

OCTOBER 15, 2021

BY: MARTECH SERIES

Origin launches $1MM CTV Ad Fund 'Origin Impact'. Names Susan G Komen as first recipient.

SEPTEMBER 28, 2021

BY: NEXT TV

Origin Co-Founder & CBO Stephen Strong quoted by leading measurement solution, LoopMe, in press release announcing PurchaseLoop Measurement solution.

SEPTEMBER 9, 2021

BY: FORTUNE

Origin launches new Enterprise Division; hires Operative veteran, Molly McCardle.

SEPTEMBER 8, 2021

BY: NEWSDIRECT

Amid Rapid Growth, Origin Expands Team; Launches New Enterprise Division.

SEPTEMBER 1, 2021

BY: DIGIDAY

Origin featured in Digiday's 'Future of TV' Briefing: How companies are working to move beyond the traditional TV ad format.

AUGUST 4, 2021

BY: IAB

Origin's flagship Native CTV solution, Ad Toppers, chosen by The IAB to be one of 6 ad formats recommended in their 'Creative Best Practices Guide' for 2021.

JULY 26, 2021

BY: ORIGIN

Kayli Knowlton joins Origin as Sales Operations Coordinator.

JUNE 23, 2021

BY: ORIGIN

Origin invites industry leaders from Variety, Vizio, Black Oak TV and more to ask: "Has The Time Come to Remove The C from CTV?"

JUNE 17, 2021

BY: VIDEONUZE

Origin CEO Fred Godfrey joins panel to share his insights on 'CTV Innovation: What's Coming Next?' at VideoNuze CTV Ad Summit.

MAY 25, 2021

BY: IAB

Origin joins The IAB with goal of helping advertisers elevate the impact of CTV.

MARCH 21, 2021

BY: MEDIAPOST

Origin hosts MediaPost panel that seeks to address the fundamental question: "Do viewers even remember seeing your ad on CTV?"

MARCH 15, 2021

BY: THE DRUM

Origin Native CTV Ad Campaign for iRobot nominated as finalists in the Drum Awards for 'Best Use of CTV'.

FEBRUARY 24, 2021

BY: PR NEWSWIRE

Origin confronts COVID-19 Vaccine Misinformation with vital, real-time messaging.

JANUARY 13, 2021

BY: BEET.TV

Origin CEO Fred Godfrey interviewed by Andy Plesser about the 'Lean-Back world of CTV and what KPI's should matter'.

DECEMBER 15, 2020

BY: ORIGIN

Origin announces Native CTV Campaign with Macy's for Holidays.

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