CTV Client Case Studies | Origin

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Origin CTV

Case studies

Results. Proven.

See how Origin's creative optimization solutions has helped media buyers and design teams redefine the role their creative plays on television.

Slingshot FOCUS

pre-built for instant lift

Slingshot IMAGINE

custom-made for every campaign

Slingshot IMAGINE

Slingshot

See how brands amplify their CTV campaigns with custom built and purpose driven Native CTV ad extensions.

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Aperture FL Keys

Featured Travel Case Study

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Discover the benefits that one of most innovative travel brands reaped when they combined Origin's Native CTV Ad Extensions with dynamic Creative Overlays to drive engagement, interest and consideration across CTV and DOOH.

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Home interior design

SMART HOME ELECTRONICS

See how a smart consumer electronics company enhanced their ad to elevate brand recall and gifting consideration during the holidays.

Image by Andra Ion

FOOD & BEVERAGE

See how a seasonings brand leveraged seasonal, Hispanic language native content and data targeting to boost sales during the Thanksgiving period.

Image by CDC

PHARMACEUTICAL

Find out what happened when a globally recognized pharmaceutical organization used Slingshot to amplify awareness of diabetic retinopathy.

Family Shopping

Featured CPG Case Study

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The brief was to turn awareness into purchases' among non-loyal and/or lapsed customers, by inviting viewers to discover more about the brand and inspire them to purchase their products.

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Image by CHUTTERSNAP

AUTO

See how a leading auto brand turned a global problem into an opportunity by driving awareness and consideration of its 'pre-owned' vehicle program.

Image by Joshua Hoehne

BACK TO SCHOOL

Discover how a global clothing brand increased purchase consideration and recommendation for their children's clothing line before school reopened.

Image by Richard Sagredo

REGIONAL TOURISM

Read what happened when a premier U.S. tourist destination tapped Origin for a groundbreaking dynamic Native CTV campaign to amplify performance.

Featured Consumer Services Case Study

Discover how Origin's team of writers and designers built a custom Slingshot experience for Orangetheory Fitness that enabled them to expand their brand messaging capabilities beyond the creative, reinforcing why they are 'the trusted global leader of science-backed, heart rate-based interval training'.

In a Game Store

BIG BOX RETAIL

Discover how a leading membership-based wholesale club leveraged Native CTV in an omni-channel campaign to drive in-store visits.

Foiling a Sandwich

QUICK SERVE RESTAURANT

See how a fast food restaurant chain used highly personalized native content to defy COVID-19 and drive an increase in brand recall & store visits.

Image by Tim Mossholder

LOCAL RETAIL

Price squeezes by national retail chains and the growth of e-commerce create unique challenges for local businesses. See how this local chain overcame it.

Featured Travel Case Study

See what happened when Travel Alaska's agency, Miles Partnership, engaged Origin to drive attention, engagement and additional brand messaging in the Travel Alaska ad by delivering the creative within a dynamically changing Native CTV experience.

Slingshot FOCUS

Slingshot FOCUS

Case studies demonstrating how visually stimulating and engaging off-the-shelf :15s native content elevates attention and focus on the brand ad that follows it.

Judge's Table

LEGAL SERVICES

See what happened when a regional law firm had their CTV ad creative amplified by Origin's zero-touch Native CTV solution, Slingshot.

Chicken Hamburger

QUICK SERVE RESTAURANTS

See how hungry audiences got when seeing an ad for a fast food chain after it was amplified by Origin's zero-touch and zero-code Instant Slingshot ad format.

Credit Card

BANKING & FINANCE

Discover how a global banking institution benefitted from having viewers paying more attention to the screen when their ad was served on CTV.

Takeaway Pizza Boxes

GLOBAL PIZZA CHAIN

Feeling peckish for pizza? Check out this case study where a globally recognized fast food pizza chain had their ads enhanced by Slingshot.

Cruise Ship

CRUISE OPERATOR

Let your mind float away on the idea that the ads you serve through Slingshot enhanced CTV inventory get more attention - like this cruise operator.

Smoothie

HOME GOODS

Smoothie by name, smooth delivery by nature! See how a home goods brand benefited when their ads were served on Slingshot enhanced CTV inventory.

Father & Son

INSURANCE

Insurance gives us the assurance we need to live our lives and reach our goals, which is what this insurance saw when their ads run through Slingshot.

Retail Checkout Counter

RETAIL

We all need a little retail therapy now and then, and all brands deserve a little ad therapy too. Which is what happened for this retail brand with Slingshot.

Fries with Ketchup

FAST FOOD CHAIN

You know how that smell of freshly cooked fries can turn any frown upside down? See how Slingshot did just same for this national fast food chain.

Assortment of Pills

HEALTH SUPPLEMENTS

With the health supplement industry booming, ensuring a strong presence on CTV is vital. See how a leading health brand got the boost it needed.

Pet

PET FOOD & TREATS

Keeping our furry friends happy and healthy is every pet owners priority, so is delivering a healthy CTV ad campaign, which is what this brand with Slingshot.

White Cars

B2B AUTO

Auto dealers require expert auto products and solutions to succeed. At the same time, those auto experts also require expert ad experiences, like Slingshot.

Heart Sunglasses

THEME PARKS

We all deserve a little downtime with our family. Find out how one global theme park brand got more attention by serving their ads against Slingshot.

Home interior design

HOME FURNISHINGS

The new year is a new chance for furniture brands to compete for air time as homeowners spruce up their home. See how one brand stood out.

Family

HEALTH CARE

Nothing is more important to a family health than knowing they have the care they need. See what happens when one provider ran with Slingshot.

ad studio

Origin AD STUDIO

Case study demonstrating how Origin worked hand-in-hand with a personal finance brand to devise a highly agile creative strategy that enabled them to target different audience demographics with specific creative messaging and measure the performance of each asset independently.

Dollars

Featured Financial Case Study

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Discover the benefits that a finance institution reaped when they used Origin's Ad Studio to split-test multiple dynamic ad creatives and hone their message.

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