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Origin CTV
Case studies
Results. Proven.
Slingshot IMAGINE
Slingshot IMAGINE
See how brand amplified their CTV campaigns with custom built and purpose specific Slingshot ad experiences.
![](https://static.wixstatic.com/media/b2d8de_f08ea4a072a64e159170eef1dca87717f000.jpg/v1/fill/w_112,h_63,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/b2d8de_f08ea4a072a64e159170eef1dca87717f000.jpg)
![Home interior design](https://static.wixstatic.com/media/11062b_5c1f61fc0386475b849544d9de6cb7f5~mv2.jpeg/v1/fill/w_78,h_52,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/11062b_5c1f61fc0386475b849544d9de6cb7f5~mv2.jpeg)
![Image by Andra Ion](https://static.wixstatic.com/media/nsplsh_e8498cec79bc409a8a6fbecbe5a3c493~mv2.jpg/v1/fill/w_78,h_52,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/nsplsh_e8498cec79bc409a8a6fbecbe5a3c493~mv2.jpg)
![Image by CHUTTERSNAP](https://static.wixstatic.com/media/nsplsh_a39d4b4a559c415b960be54df8008913~mv2.jpg/v1/fill/w_78,h_52,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/nsplsh_a39d4b4a559c415b960be54df8008913~mv2.jpg)
![Image by Joshua Hoehne](https://static.wixstatic.com/media/nsplsh_43416f6b67783147474b45~mv2_d_4548_3264_s_4_2.jpg/v1/fill/w_78,h_56,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/nsplsh_43416f6b67783147474b45~mv2_d_4548_3264_s_4_2.jpg)
![orange-theory-monitor-1561051955.jpg](https://static.wixstatic.com/media/b2d8de_4e6e3f6c0c504e52b5f25e980a2f59c0~mv2.jpg/v1/fill/w_86,h_58,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/b2d8de_4e6e3f6c0c504e52b5f25e980a2f59c0~mv2.jpg)
Featured Consumer Services Case Study
![OTF_Logo_Secondary_ora_RGB.png](https://static.wixstatic.com/media/b2d8de_051da90f9b5b46ed9ef00936f209dd9f~mv2.png/v1/fill/w_73,h_18,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/OTF_Logo_Secondary_ora_RGB.png)
Discover how Origin's team of writers and designers built a custom Slingshot experience for Orangetheory Fitness that enabled them to expand their brand messaging capabilities beyond the creative, reinforcing why they are 'the trusted global leader of science-backed, heart rate-based interval training'.
![In a Game Store](https://static.wixstatic.com/media/11062b_d9c58680ac494631b0b560327db8360e~mv2.jpeg/v1/fill/w_78,h_52,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/11062b_d9c58680ac494631b0b560327db8360e~mv2.jpeg)
![Foiling a Sandwich](https://static.wixstatic.com/media/11062b_3803ef5f51c14fcfae8a3ebf75ac2727~mv2.jpeg/v1/fill/w_78,h_52,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/11062b_3803ef5f51c14fcfae8a3ebf75ac2727~mv2.jpeg)
Slingshot FOCUS
Slingshot FOCUS
Case studies demonstrating how visually stimulating and engaging off-the-shelf :15s native content elevates attention and focus on the brand ad that follows it.
![Judge's Table](https://static.wixstatic.com/media/b3a4967ff3214a43b9ca98e1b3b8777b.jpg/v1/fill/w_78,h_52,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/b3a4967ff3214a43b9ca98e1b3b8777b.jpg)
![Chicken Hamburger](https://static.wixstatic.com/media/11062b_a2dd26811f6a4447b7b1019be19a5fb7~mv2.jpeg/v1/fill/w_59,h_74,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/11062b_a2dd26811f6a4447b7b1019be19a5fb7~mv2.jpeg)
![Takeaway Pizza Boxes](https://static.wixstatic.com/media/11062b_6b78cd38e4954b5ba58ad0dce23a5839~mv2.jpg/v1/fill/w_78,h_52,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/11062b_6b78cd38e4954b5ba58ad0dce23a5839~mv2.jpg)
![Cruise Ship](https://static.wixstatic.com/media/11062b_c9e68bde14144d85b5b5a55e83cf9c72~mv2.jpg/v1/fill/w_78,h_52,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/11062b_c9e68bde14144d85b5b5a55e83cf9c72~mv2.jpg)
![Father & Son](https://static.wixstatic.com/media/86b620e1a07b4a51be1ed1483386da2e.jpg/v1/fill/w_78,h_52,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/86b620e1a07b4a51be1ed1483386da2e.jpg)
![Retail Checkout Counter](https://static.wixstatic.com/media/11062b_6a34aaac53fe49d3a9f93653675fe28f~mv2.jpeg/v1/fill/w_78,h_52,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/11062b_6a34aaac53fe49d3a9f93653675fe28f~mv2.jpeg)
![Assortment of Pills](https://static.wixstatic.com/media/11062b_16cf9f00fef1459899918f2646292a45~mv2.jpg/v1/fill/w_78,h_52,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/11062b_16cf9f00fef1459899918f2646292a45~mv2.jpg)
![Pet](https://static.wixstatic.com/media/11062b_d730dcca6f194c8ebcc62bd8304aabd7~mv2.jpeg/v1/fill/w_78,h_52,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/11062b_d730dcca6f194c8ebcc62bd8304aabd7~mv2.jpeg)
![Heart Sunglasses](https://static.wixstatic.com/media/d21e4a63fa284b29a295f668843f0f2b.jpg/v1/fill/w_78,h_52,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/d21e4a63fa284b29a295f668843f0f2b.jpg)
![Home interior design](https://static.wixstatic.com/media/11062b_5c1f61fc0386475b849544d9de6cb7f5~mv2.jpeg/v1/fill/w_78,h_52,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/11062b_5c1f61fc0386475b849544d9de6cb7f5~mv2.jpeg)
![Car Breakdown](https://static.wixstatic.com/media/02a92549af7643d3b46538e09e57d1d1.jpg/v1/fill/w_78,h_52,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/02a92549af7643d3b46538e09e57d1d1.jpg)
![Voting in Election](https://static.wixstatic.com/media/11062b_879e5c7a896249ac9d5366936767425d~mv2.jpg/v1/fill/w_78,h_52,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/11062b_879e5c7a896249ac9d5366936767425d~mv2.jpg)
![Image by CHUTTERSNAP](https://static.wixstatic.com/media/nsplsh_706f50626a664136327130~mv2_d_6036_4024_s_4_2.jpg/v1/fill/w_78,h_52,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/nsplsh_706f50626a664136327130~mv2_d_6036_4024_s_4_2.jpg)
![Image by Adi Goldstein](https://static.wixstatic.com/media/nsplsh_4555735677454f73626c45~mv2_d_7360_4912_s_4_2.jpg/v1/fill/w_78,h_52,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/nsplsh_4555735677454f73626c45~mv2_d_7360_4912_s_4_2.jpg)
![Parked Cars](https://static.wixstatic.com/media/11062b_faf2ee4add454390b9827de2a7bce970~mv2.jpg/v1/fill/w_78,h_39,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/11062b_faf2ee4add454390b9827de2a7bce970~mv2.jpg)
![Graduation Ceremony](https://static.wixstatic.com/media/11062b_5cc7f83ccee745f0bfd8c57c0e971e30~mv2.jpg/v1/fill/w_78,h_51,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/11062b_5cc7f83ccee745f0bfd8c57c0e971e30~mv2.jpg)
![Image by Oren Lonstein](https://static.wixstatic.com/media/nsplsh_4477482d7539316545546f~mv2_d_5207_3712_s_4_2.jpg/v1/fill/w_78,h_55,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/nsplsh_4477482d7539316545546f~mv2_d_5207_3712_s_4_2.jpg)
![Image by Fernando Andrade](https://static.wixstatic.com/media/nsplsh_3b38e8aba7da485e9dd8fe477db02096~mv2.jpg/v1/fill/w_74,h_74,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/nsplsh_3b38e8aba7da485e9dd8fe477db02096~mv2.jpg)
![Enjoying the Pool](https://static.wixstatic.com/media/11062b_fc71409973644dc99ddc5f27ed806438~mv2.jpeg/v1/fill/w_78,h_44,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/11062b_fc71409973644dc99ddc5f27ed806438~mv2.jpeg)
![Professional Woman](https://static.wixstatic.com/media/6df2992646694a4ea222e16639b1e183.jpg/v1/fill/w_78,h_52,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/6df2992646694a4ea222e16639b1e183.jpg)
![Black Shoes](https://static.wixstatic.com/media/11062b_dab490b95c574675bd5d5afad37cef41~mv2.jpeg/v1/fill/w_78,h_52,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/11062b_dab490b95c574675bd5d5afad37cef41~mv2.jpeg)
![Professional Gamer](https://static.wixstatic.com/media/11062b_23568f44237b4a9d998f8b27e94a82c7~mv2.jpg/v1/fill/w_78,h_52,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/11062b_23568f44237b4a9d998f8b27e94a82c7~mv2.jpg)
ad studio
Origin AD STUDIO
Case study demonstrating how Origin worked hand-in-hand with a personal finance brand to devise a highly agile creative strategy that enabled them to target different audience demographics with specific creative messaging and measure the performance of each asset independently.
![Dollars](https://static.wixstatic.com/media/7d4d12b7f4d34241962dc095c2798f29.jpg/v1/fill/w_83,h_47,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/7d4d12b7f4d34241962dc095c2798f29.jpg)
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