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APERTURE

by ORIGIN

A new generation of video overlays built for brands, creative teams and media agencies who run ads on Connected TV

Transform any CTV creative into a dynamic powerhouse with zero-code overlays.

maximum
creativity

minimum
fuss

limitless
versioning

Get acquainted with Aperture... and find inspiration for your new dynamic capabilities with examples below.

A Unique Purpose

Many overlay solutions diminish the brand creative with"shrink-backs". Others introduce interactive elements that distract viewers from the ad. Aperture’s overlays are built to co-exist natively within your creatives and drive a stronger focus on your core message.

Split Screen

A split screen offers a large, dynamic canvas that is perfect for showcasing significant or large format information.

Lightbox

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The lightbox is a simple way to layer detailed and timely information into your message.

Hot Corner

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Hot corners are a quick, clean and simple way of teasing viewers with quick facts or offers. 

Push-Up Bar

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A push-up bar is an ideal way to include new information to your viewer, without it needing to be the star of the show.

Copy Box

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A copy box is the simplest way of delivering tailored closing messages that feel unique to the audience. 

Feature Box

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The feature box makes it easier than ever to include coop partners or simply promote products.

Aperture Examples

Key Differentiators

In addition to having unparalleled data-fed and dynamic capabilities, Aperture places its key strengths in places where others do not.

  • We require no special tech that limits reach.

  • We have no minimum for when or where Aperture appears.

  • We offer unlimited unique versions for target audiences.

  • We keep attention where it should be, on your creative.

  • We never shrink your ad.

  • We don't distract viewers with interactive elements.

  • We avoid creating the feeling of a "bolt-on".

  • Every overlay is flexible in position, duration, and appearance.

  • We follow the same principles around dynamic and agile messaging that our clients know and love.

Book a call with one of Origin's specialists.

Let's discuss how a new generation of dynamic overlays could change the way you communicate with your target audience.

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