Dec 196 min readThe Essential Role of a Personal, Relevant, and Engaging Ad Creative in CTV Advertising
Dec 182 min readThe Importance of Breaking Free from Traditional Advertising Practices when advertising on Connected TV (CTV)
Dec 112 min readRequest The Report: Origin survey of 10,000 US households reveals key insights into 'Shoppable CTV' and consumer purchasing preferences.
Nov 113 min readOrigin's creative technology empowers VISIT FLORIDA to scale its Cooperative Programs on Connected TV
Nov 82 min readWatch on demand: Origin discuss performance-based creative strategies on Databeat panel
Nov 62 min readLocal Connection, Big Impact: Unlocking the Power of Zip Code-level Creative & Targeting CTV ads
Oct 244 min readPurchase-based targeting and dynamic creative strategy delivers major win for CPG brand on CTV.
