RETAIL
CASE STUDY
LOCATION-BASED NATIVE CTV CAMPAIGN DRIVES 38% LIFT IN LIKELIHOOD TO SHOP AT A LOCAL STORE VS A NATIONAL CHAIN
THE CLIENT
With 12 locations across Michigan, Origin was engaged by a leading local pet retail chain who believes in the value and benefit of shopping locally.
THEIR BRIEF
To increase 'mental attentiveness', boost 'ad recall', drive 'consideration' to shop locally vs a national chain and inspire viewers to 'visit their website' to learn more.
SOLUTION USED
Fusing dynamic native content animation with proprietary ad serving technology, Slingshot stitches and serves highly engaging 15s native content directly adjacent to regular ad creatives, inside commercial breaks on Connected TV.
CREATIVE STRATEGY
Origin's team of writers and designers created two unique native content templates for the client, each of which were used to produce a full series of 15 second native 'ad extensions' that would run directly adjacent to their regular ad creative.
DISTRIBUTION
The client's Native CTV campaign was distributed to their respective geo-locations, using zip codes to ensure each household was exposed to the appropriate 'localized' native content experience.
TARGETING
In addition to highly specific geo-targeting, Origin leveraged third party data segments to target viewers who have pets in their household.
FLIGHT DATES
1/17/2022
-
4/30/2022
TOTAL IMPRESSIONS SERVED
1.2m
TOTAL UNIQUE REACH
141k
FREQUENCY PER HOUSEHOLD
8.6x
THE RESULTS
MEASURED BY
+8%
AD RECALL
When asked 'Which of the following have you recently seen an ad for while streaming a show?', our client saw an 8% lift in ad recall vs those who saw the ad run on its own.
+38%
CONSIDERATION
When asked 'How likely are you to shop at a local store vs a store belonging to a large national chain?', our client saw a 38% lift in viewers saying they would shop local vs those who saw the ad run on its own.
About Origin
Origin is a creative technology company whose pioneering advertising solutions have reshaped the way advertisers engage and activate consumers on Connected TV.
Fusing first to market ad formats with proprietary technology and direct distribution deals that span the streaming ecosystem, Origin is engaged by brands, agencies and platforms who are seeking to simplify and amplify their Connected TV strategies.