CASE STUDY
HEALTH BRAND
NATIVE CTV AD FORMAT DRIVES VALUABLE LIFT IN ATTENTION FOR A HEALTH SUPPLEMENT BRAND
THE ADVERTISER
For this case study, we used cutting edge audience tracking data powered by TVision Insights to measure the impact that Origin's 'turnkey' Native CTV ad format, Slingshot, had for a leading health supplement brand.
Fusing dynamic native content animation with proprietary ad serving technology, Slingshot stitches and serves highly engaging 15s native content directly ahead of regular ad creatives, inside commercial breaks on Connected TV.
PREVIOUS
AD/CONTENT
15 SECOND NATIVE ORIGIN ASSET
15/30/45 SECOND
BRAND AD
NEXT AD/CONTENT
BENEFIT
BRAND SAFETY
Running ads through Slingshot makes it impossible for a brand to be compromised by 'hard ad breaks' or undesirable content.
BENEFIT
SEPARATION
Slingshot makes it impossible for a brand to have their ad directly preceded by a competitor creative.
BENEFIT
OUTCOMES
The very nature of Slingshot means that advertisers will be running their ads in front of a more attentive audience.
FOR THIS ADVERTISER
Slingshot's proprietary ad serving technology automatically paired the brand's ad with a visually engaging and stimulating piece of 15s content, which helped capture the attention of viewers directly ahead of their creative.
DURATION TRACKED
30 DAYS
HOUSEHOLD FREQUENCY
3x
THE OUTCOME
98
%
LIFT IN ATTENTION
The health brand saw a healthy 98% lift in the physical attention viewers paid to their ad when it was amplified by Slingshot vs when the same ad ran on its own.
MEASURED BY
About Origin
Origin is a creative technology company whose pioneering advertising solutions have reshaped the way advertisers engage and activate consumers on Connected TV.
Fusing first to market ad formats with proprietary technology and direct distribution deals that span the streaming ecosystem, Origin is engaged by brands, agencies and platforms who are seeking to simplify and amplify their Connected TV strategies.