Pop quiz: What percentage of TV viewers spent over $500 on products they discovered through shows last year? If you guessed 19%, give yourself a gold star! 🌟
That's right – while some of us are still debating whether to buy that $20 gadget we saw on TV, nearly one-fifth of viewers are dropping serious cash through their screens. But what makes these big spenders tick?
First off, forget everything you thought you knew about TV shopping. These aren't your late-night impulse buyers grabbing yet another set of miracle scissors. The research shows that today's high-value TV shoppers are sophisticated consumers who do their homework. They're just doing it differently.
But here's where it gets really interesting. These big spenders aren't necessarily using the buying method you'd expect. In fact, only 9.8% prefer making purchases directly through their TV remote. The rest? They're crafting their own shopping journeys, mixing digital and physical experiences in ways that would make a marketing textbook writer's head spin.
Want to know what really makes these valuable customers click (or scan, or visit, or call)? Our comprehensive whitepaper dives deep into:
How different product categories perform with different buying methods
The secret to creating ads that resonate with bigger spenders
Why some luxury brands are killing it while others struggle
Request the report now to get the full scoop on capturing the attention (and wallets) of these high-value customers.
If you find this topic interesting and would like to know more, you can schedule a consultation with one of Origin's CTV specialists by clicking here.
Origin is an award winning provider of creative solutions and services for media buyers, creative teams and brands who want to transform conventional CTV ad creatives into powerful, personal and provocative advertising experiences.
With unparalleled creative capabilities and proprietary ad serving technology, Origin’s unique suite of dynamic ad overlays and native CTV ad extensions allows advertisers to engage distracted audiences and achieve the results they need.
Founded by media veterans Stephen Strong and Fred Godfrey, Origin is driven by the belief that winning viewers today requires breaking free from how it was done yesterday.
Learn more at: originmedia.tv
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