Last month, Origin CEO and co-founder Fred Godfrey was invited by Databeat to join a stellar panel of industry veterans to discuss a number of major topics currently at the heart of CTV advertising.
It was an insightful webinar on CTV Advertising and contained insights, strategies, and challenges all surrounding the growing CTV landscape.
The rise of Connected TV (CTV) and its transformative impact on advertising is happening in real time and in this short discussion we explored key differences between the major adtech platforms, how advertisers and publishers can tackle challenges like attribution, measurement, and ad fraud. We also discussed the latest CTV ad formats and engagement metrics that are shaping the future of digital advertising.
If you missed the live event, watch it here and stay ahead in the dynamic world of CTV advertising!
Here is the recording
We hope you enjoyed watching this and want to thank DataBeat.io for inviting us to join in. If anything you heard seemed interesting to you, you can schedule a call with one of our specialists by clicking here.
Origin is an award-winning Creative Technology company whose zero code CTV ad formats enable marketers to deliver dynamic and responsive ad experiences in the living room and outside the home.
With unparalleled creative capabilities and proprietary ad serving technology, Origin’s off-the-shelf and custom solutions are trusted by agencies, brands, creative teams and programmatic platforms who want the ads they run to get the attention, engagement and outcomes they deserve.
Founded by media veterans Stephen Strong and Fred Godfrey, Origin is driven by the belief that to win a viewer today, we must look beyond how it was done yesterday.
Learn more at: originmedia.tv
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