PRESS ANNOUNCEMENT
Nevada, August 21, 2024
As the Nevada Senate race intensifies with incumbent Jacky Rosen (D) and challenger Sam Brown (R) in a fierce battle, Origin is excited to unveil Slingshot for political CTV campaigns, a groundbreaking technology that is poised to redefine Connected TV (CTV) advertising. In a state where every vote counts, Slingshot offers a transformative solution for campaigns striving to connect with Nevada’s diverse electorate.
Breaking Through the Clutter: The Slingshot Advantage
In the highly competitive arena of CTV advertising, where political ads often risk getting lost in the noise, Slingshot provides a revolutionary approach to capturing and engaging voters. This state-of-the-art technology ensures that campaign messages not only stand out but also resonate deeply with targeted audiences.
Proven Success
Slingshot’s remarkable capabilities were put to the test during the 2022 midterms, where it led to a staggering 368% increase in voter attention compared to running the same ad without the technology. This impressive outcome highlights Slingshot’s effectiveness in driving engagement and making a significant impact in close races.
Exclusive Insights: Nationwide Survey Reveals Key Voter Trends
In partnership with TVision Insights, Origin conducted a comprehensive survey of 7,237 U.S. streaming households, uncovering crucial insights into voter behavior:
83% of respondents who recall political ads on TV report that these ads did not affect their vote, with many still undecided.
Over 50% would reconsider their vote if an ad provided new, significant information.
71% do not recall seeing political ads on TV, but more than 50% would pay attention if the ad addressed a personally relevant topic.
Nearly 65% of respondents are undecided about their 2024 vote, with 1 in 3 stating that targeted local content could influence their decision.
These findings emphasize the need for Slingshot’s advanced targeting capabilities to effectively engage Nevada’s diverse and evolving electorate.
Targeting with Precision: Women and Key Issues
In Nevada’s competitive Senate race, issues like abortion are playing a pivotal role. Incumbent Jacky Rosen supports the Nevada Right to Abortion Initiative, which could energize Democratic voters. Conversely, Sam Brown has expressed support for letting Nevada voters decide but has not publicly taken a stance on the amendment. Rosen has criticized Brown for his support of Texas' 2013 abortion ban, while Brown has argued that Rosen’s support for federal abortion laws might go beyond what Nevadans desire.
Slingshot’s precision targeting enables campaigns to effectively reach specific demographics, including women who are crucial in this election. With Slingshot, campaigns can tailor their messages to address the concerns of different voter groups, such as those impacted by abortion legislation, and engage them in the language and context they find most compelling.
Transform Your Campaign: Slingshot in Action
Origin offers two powerful solutions to leverage Slingshot:
Turnkey Offering: A ready-to-use solution designed for maximum impact, utilizing Slingshot’s advanced features for effective CTV campaigns.
Custom Solution: A bespoke service that customizes Slingshot’s technology to meet specific campaign needs, delivering a tailored approach to voter engagement.
Why This Matters
In Nevada’s high-stakes Senate race, every ad dollar matters. Origin Slingshot is not just an innovation—it’s a game-changing tool that can tip the balance in a close election. Proven to enhance engagement and deliver actionable insights, Slingshot is your key to achieving electoral success in this crucial battleground state.
For more information on how Origin's Slingshot technology can revolutionize your campaign strategy and make a substantial impact in Nevada:
Visit Origin.
Email solutions@originmedia.tv
Schedule a meeting with one of our political CTV marketing specialists by clicking here.
Origin is an award-winning Creative Technology company whose zero code CTV ad formats enable marketers to deliver dynamic and responsive ad experiences in the living room and outside the home.
With unparalleled creative capabilities and proprietary ad serving technology, Origin’s off-the-shelf and custom solutions are trusted by agencies, brands, creative teams and programmatic platforms who want the ads they run to get the attention, engagement and outcomes they deserve.
Founded by media veterans Stephen Strong and Fred Godfrey, Origin is driven by the belief that to win a viewer today, we must look beyond how it was done yesterday.
Learn more at: originmedia.tv
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