Apr 2, 20241 min readWatch on demand: OTT.X Online Live panel, discussing how brands can maximize value on Connected TV (CTV)
Mar 25, 20242 min readOrigin Native CTV ad revenue more than doubles (again). Trend suggests increase in need for bespoke, performance-oriented CTV ad formats.
Mar 14, 20242 min readWATCH: From classroom failure to CTV maverick, Fred Godfrey of Origin shares it all with Pesach Lattin from ADOTAT
Mar 1, 20243 min readThe role of Artificial Intelligence (AI) in the ad creative and the risk it presents for brands
Feb 6, 20243 min readCan you afford NOT to have a voter's attention? Attention-based Political CTV Advertising is here and helping candidates win today.
Feb 5, 20242 min readCASE STUDY: Orangetheory Fitness drives consideration and 'Join Now' sign up events in groundbreaking Native CTV campaign.
Jan 30, 20243 min readREQUEST EARLY ACCESS: Political TV advertising market research study of over 7,000 U.S. households
Jan 11, 20243 min readIs Television moving in the right direction? A Gen Z perspective on the evolution of TV to CTV.
Jan 9, 20242 min readOrganizational all-rounder Caitlin Gormley joins Origin as Director, Client Accounts
