CTV Advertising Blog | Origin

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CTV INSIDER - 'THE'

CTV ADVERTISING BLOG

News | Thought Leadership | Product Highlights

Aug 145 min read

CTV dominates in a cookieless era: why Third Party cookies are obsolete.

Aug 95 min read

10 Things You Don’t Know About CTV for 2024: A Comprehensive Guide to the Future of Connected TV, Streaming and Advertising

Aug 94 min read

How Dynamic Creative Optimization (DCO) is revolutionizing political advertising on CTV

Aug 75 min read

How travel brands are turning generic creatives into a personalized invitation to explore

Aug 64 min read

How Origin's Innovative CTV ad strategies capture and retain viewer attention

Jul 265 min read

The Road Ahead: How CTV Advertising is Revolutionizing Car Dealership Marketing

Jul 241 min read

Origin co-founders discuss the future of CTV, dynamic creative marketing and Origin's story on The Marketing Stir Podcast

Jul 224 min read

How to go beyond delivery-oriented KPIs in CTV advertising

Jul 113 min read

The scalability of dynamic creative Overlays on CTV when powered by Aperture

Jul 93 min read

Creative Technology leader, Origin, celebrates five years enraging the status quo for Connected TV advertisers

Jul 22 min read

Award-winning advertising executive Mitch Halfen joins Origin as Director, CTV Sales

Jul 12 min read

Out of Home veteran Michele Spadanuta joins Origin to accelerate DOOH strategy

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