The question (and problem) of attention on Connected TV (CTV) by viewers in the living room is finally getting the attention it deserves....

The last 12 months have seen a multitude of changes in the CTV advertising industry. We've experienced an uptick in the willingness to...

Accountability is everything, especially in Connected TV (CTV) advertising. The fact is though that smart measurement, tracking and...

When economic headwinds blow in the wrong direction, one of the first areas to feel the chill is advertising - with CTV/TV often being...

Have you ever wondered what the half life of your ad creatives are and what that translates to when it comes to evaluating the 'true...

The deal marks Origin’s latest commitment to expanding its creative reach beyond the ‘living room’. With air travel returning to...