The ability to deliver personalized, relevant ads is no longer a luxury - it’s a necessity.

This thesis explores the psychological motivations behind how people view TV in their homes, specifically the role of the living room.

In 2025, CMO's demand ads that not only speak to individual viewer preferences but also reflect what’s happening right now in culture

Origin provides creative solutions and services for brands who want to transform regular ads into dynamic creative powerhouses.

DOWNLOAD: Who is Origin - A One Sheet Introduction To Origin's CTV Solutions & Services.

We explore the basics of CTV, the emergence of Native CTV advertising, the role of dynamic creative, and how performance CTV is winning

In a mixed media ad strategy, CTV is both a bridge between traditional TV and digital platforms, as well as its eventual replacement.

Layering dynamic information provides brands with an opportunity to enhance their TV campaigns by adding relevant, context-sensitive content

As we reflect on the past year, we are thrilled to announce an extraordinary achievement: the client direct, managed service side of...

In today’s fast-paced digital world, Connected TV (CTV) advertising offers a unique opportunity for brands to reach their audiences...

In this post, we'll highlight 5 key CTV trends for 2025 and offer insights on how advertisers can stay ahead in this dynamic landscape.

The success advertisers see in 2025 hinges on the synergy of dynamic creative messaging and directly correlative audience targeting.