Nov 113 min readOrigin's creative technology empowers VISIT FLORIDA to scale its Cooperative Programs on Connected TV
Nov 82 min readWatch on demand: Origin discuss performance-based creative strategies on Databeat panel
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Oct 244 min readPurchase-based targeting and dynamic creative strategy delivers major win for CPG brand on CTV.
Oct 35 min readHow Origin is Redefining CTV Performance Advertising: A Q&A with Fred Godfrey on Engagement and Innovation
Oct 24 min readCreating an effective co-viewing experience on Connected TV in the age of hyper-targeting
Sep 301 min readNot all Impressions are Created Equal. How to Make your CTV Inventory More Valuable and Appealing to Buyers
